Michelle Hausbeck, owner of Hausbeck Brand - A Creative Company, always had the dream of being her own boss, always had the entrepreneurial spirit and being surrounded by a family of creatives — artists and entrepreneurs — motivated her to follow suit. She crawled her way up the ladder of various ad agencies before launching her own business. Hausbeck Brand and LG Designs have similar approaches and business models.
Straight from the Hausbeck Brand website:
“Hausbeck Brand uncovers brand insights and creates innovative design solutions. We work with clients of all sizes, from large to small businesses, in a wide range of fields and industries, including gaming, hotel/casino, restaurant, security, non-profits, real estate, law, education, coaching, health/wellness, personal branding, and many others. We are firm believers that every step involved in developing and marketing a brand has a goal. Knowing the goals before the design process begins is key. This helps create a strategy not only for design and marketing, it also guides the creative development for the brands content, voice, imagery, usage, and marketing placement.
We are a team of professionals, made up of digital marketing experts, content writers, PR agencies, photographers, videographers, executive coaches, and corporate trainers. We all are aligned in the belief that talent, street smarts, and persistence is the perfect mix to create success for our clients.”
On this episode, Michelle talks about her tips for success — forging strong relationships and having a consistent daily routine — along with covering some of the things she and her company do, from brand development, management and design to keynote speaking.Michelle believes the only constant in life is change and we all have a choice. In how we are going to react, overcome the situation.